Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

I know a guy…

If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.

Why we go to the show.

Why we go to the show.

The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well.  Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things.  I’m also a witness...

DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

If you're really good at doing collateral, brochures, logo-art and banners, but don't have an actual media department, don't tell perspective clients that you can do an integrated media plan.  If you're really good at radio and TV broadcast production, don't tell them...

Get Ugly Early

Get Ugly Early

Prep and staying out of trouble.

CHEAP RESEARCH

Probably shouldn’t have done that.

New Bike

New Bike

How long is a piece of string?

Advice from the CEO on getting hired:

When I was teaching, I often took the opportunity to inject comments and advice from some of our own into a lecture. An old friend, Jim Hettich, Chairman and CEO at Crowley Webb, provided the following to students who would soon be looking to land positions in ad...

What happened to all the bad clients?

What happened to all the bad clients?

    I was offered my first job in advertising apparently because of my experience as a senior officer with a large insurance company and a subsequent stint as VP with a national management consulting group. I looked good on paper. The ad agency that hired me...

Going Local…

To a small or mid-sized advertiser, using a local agency has a particular advantage.  In many communities, the larger local agencies are part of the fabric of a local business community.  A local shop can do a lot more than just produce and place communications.  It...

On getting worried:

"The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don't have any idea about where they're going to come from tomorrow." Hal...

On Expectations:

“Clients have very strong expectations about their agency relationship.  They take a risk by using a portion of what would have been operating income and spending it on an activity that offers no guarantees.  If this investment fails, they have no inventory or...

On why agencies exist:

“The heart of our business is the creative product. Many clients do their own marketing, buy their own media, have superb research. But is there any advertiser with an excellent creative department? Creative people prefer an agency environment, the challenge of many...

On sales:

"Nothing happens until somebody sells something." Lance English Southern California Business Development Mgr., Envise