Why we go to the show.

Why we go to the show.

The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well.  Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things.  I’m also a witness...
DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

If you’re really good at doing collateral, brochures, logo-art and banners, but don’t have an actual media department, don’t tell perspective clients that you can do an integrated media plan.  If you’re really good at radio and TV broadcast...