Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

Two Beggers

Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?

On Getting a Printer

There are printers that print and there are printers that can make a difference.

Quotes…

From those that have been there.

Systems

Traffic people don’t get enough credit.

Wanted…

Communications coordinator. Should be able to write copy for ads and supporting collateral as well as proofread.  Also write press releases and manage press conferences.  Must know full Adobe suite including Photoshop, Illustrator, Acrobat, In Design, etc.  Candidate...

Who’s Fault?

Never tell a client that the agency screw-up was the production manager's fault, the proofreader's fault or the CD’s fault. When you do that, you just told the client that you’re not in charge of his account–and you’re losing control.  If the effluent hits the fan,...

On putting yourself in context:

"Listen real hard to the smartest guy in the room before you go trying to prove how smart you are." Lee Clow Chairman and Chief Creative Officer, TBWA Worldwide

On great work:

"Great relationships don’t come from great work. Great work come from great relationships." Robert Solomon, Solomon Strategic and Author of The Art of Client Service

Don’t kill the creative spark…

The role of the AE / Account Manager includes communicating clients’ comments in a manner that keeps creatives motivated. Client to Account Manager: "I’m not paying for this copy! I want the son-of-bitch who wrote this fired. I want him DEAD!  I want his dog –DEAD!"...

THE MARKETING COMMUNICATIONS RISK PARADOX

How often does direct-marketing work? For that matter, how often does advertising work? If you think of it as a strategic process rather than an autonomous tactic, it should work every time—if you understand it and know how. I had suggested to a not-for-profit some...

Spec work…

Nothing happens until somebody sells something

On message delivery:

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be...

Rendezvous…

Maybe it’s time we got together again.