Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

Branding Aesthetics

Over the past decades, I’m sure I’ve worked with every medium there is to communicate a marketing message: newspaper, trade magazines, TV, outdoor, internet, in-branch, P.O.P., busses, tops of cabs, tradeshows, fly-overs, advanced IP audience targeting and...

Who knew…

Who knew…

During the current lockdown, Jody and I have had time to do some exploring that we hadn’t done before.  We’ve been rediscovering Buffalo’s parks.  Who knew that in August of 2015, the London Guardian listed the ten best parks in the world.  Buffalo’s Olmsted Parks...

Everybody needs to be on the team…

I used to work at an agency that had an unwritten protocol—avoid having anyone in the agency other than the account people talking to clients.  It’s a bit unreasonable, but there was an odd rationale for keeping the communications channel to the clients somewhat...

A client worth remembering…

For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working  with some amazing talents.  But no matter how good the creative or the media buy, you can’t produce great advertising...

I know a guy…

If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.

Why we go to the show.

Why we go to the show.

The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well.  Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things.  I’m also a witness...

DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM

If you're really good at doing collateral, brochures, logo-art and banners, but don't have an actual media department, don't tell perspective clients that you can do an integrated media plan.  If you're really good at radio and TV broadcast production, don't tell them...

Get Ugly Early

Get Ugly Early

Prep and staying out of trouble.

CHEAP RESEARCH

Probably shouldn’t have done that.

New Bike

New Bike

How long is a piece of string?

What happened to all the bad clients?

What happened to all the bad clients?

    I was offered my first job in advertising apparently because of my experience as a senior officer with a large insurance company and a subsequent stint as VP with a national management consulting group. I looked good on paper. The ad agency that hired me...

Going Local…

To a small or mid-sized advertiser, using a local agency has a particular advantage.  In many communities, the larger local agencies are part of the fabric of a local business community.  A local shop can do a lot more than just produce and place communications.  It...

Two Beggers

Two Beggers

Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?