Notes from enough time spent in advertising

Over the past decades, I’m sure I’ve worked with every medium there is to communicate a marketing message: newspaper, trade magazines, TV, outdoor, internet, in-branch, P.O.P., busses, tops of cabs, tradeshows, fly-overs, advanced IP audience targeting and...

I used to work at an agency that had an unwritten protocol—avoid having anyone in the agency other than the account people talking to clients.  It’s a bit unreasonable, but there was an odd rationale for keeping the communications channel to the clients somewhat...

For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working  with some amazing talents.  But no matter how good the creative or the media buy, you can’t produce great advertising...

If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.

Hitting the trifecta.
Provided by Lisa Strock

Ad Agency / Client Notes

From Tom Peters

How hard can it be?

Probably shouldn’t have done that.

Managing expectations and sometimes you have to tell them you can’t get there from here.

To a small or mid-sized advertiser, using a local agency has a particular advantage.  In many communities, the larger local agencies are part of the fabric of a local business community.  A local shop can do a lot more than just produce and place communications.  It...

Wrong questions show how bad you are.