Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
Nothing speaks louder about a company than the space it occupies.
I like it here.
Make sure that the CFO knows she’s part of the team.
You can’t do great advertising without a great client.
If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.
We work in a business rife with characters.
Beware of going to the deep end of the pool if you can’t swim.
Hitting the trifecta.
Provided by Lisa Strock
Ad Agency &Client Notes
Advertising is described as a people business—but I believe it’s an energy business. Sure, we depend on people but differences in talent count only if you can turn on the energy. If you can get eighty percent of anyone’s red corpuscles working, you’re going to have...
From Tom Peters
How hard can it be?
Twenty minutes writing a brief can save twenty hours in production.
Prep and staying out of trouble.
Probably shouldn’t have done that.
How much will it cost? How long is a piece of string?
Going after new business.
Managing expectations and sometimes you have to tell them you can’t get there from here.
From Jim Hettich, CEO
They never left.
Like having a cousin in the business.
Wrong questions show how bad you are.
How far should you go with spending on a trade show?