Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

Branding Aesthetics

Nothing speaks louder about a company than the space it occupies.

I know a guy…

If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.

On advertising as an energy business:

On advertising as an energy business:

Advertising is described as a people business—but I believe it’s an energy business.  Sure, we depend on people but differences in talent count only if you can turn on the energy.  If you can get eighty percent of anyone’s red corpuscles working, you’re going to have...

Get Ugly Early

Get Ugly Early

Prep and staying out of trouble.

CHEAP RESEARCH

Probably shouldn’t have done that.

New Bike

New Bike

How much will it cost? How long is a piece of string?

Going Local…

Like having a cousin in the business.