Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
I used to work at an agency that had an unwritten protocol—avoid having anyone in the agency other than the account people talking to clients. It’s a bit unreasonable, but there was an odd rationale for keeping the communications channel to the clients somewhat...
For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working with some amazing talents. But no matter how good the creative or the media buy, you can’t produce great advertising...
If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.
The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well. Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things. I’m also a witness...
If you're really good at doing collateral, brochures, logo-art and banners, but don't have an actual media department, don't tell perspective clients that you can do an integrated media plan. If you're really good at radio and TV broadcast production, don't tell them...
Hitting the trifecta.
Provided by Lisa Strock
Ad Agency / Client Notes
From Tom Peters
How hard can it be?
Twenty minutes writing a brief can save twenty hours in production.
Prep and staying out of trouble.
Probably shouldn’t have done that.
How long is a piece of string?
Going after new business.
Managing expectations and sometimes you have to tell them you can’t get there from here.
From Jim Hettich, CEO
I was offered my first job in advertising apparently because of my experience as a senior officer with a large insurance company and a subsequent stint as VP with a national management consulting group. I looked good on paper. The ad agency that hired me...
To a small or mid-sized advertiser, using a local agency has a particular advantage. In many communities, the larger local agencies are part of the fabric of a local business community. A local shop can do a lot more than just produce and place communications. It...
Wrong questions show how bad you are.
How far should you go with spending on a trade show?
Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?
Twenty markers for judging an ad.
There are printers that print and there are printers that can make a difference.