Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
Branding Aesthetics
Nothing speaks louder about a company than the space it occupies.
Who knew…
I like it here.
Everybody needs to be on the team…
Make sure that the CFO knows she’s part of the team.
A client worth remembering…
You can’t do great advertising without a great client.
I know a guy…
If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.
Why we go to the show.
We work in a business rife with characters.
DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM
Beware of going to the deep end of the pool if you can’t swim.
The well delivered interview.
Hitting the trifecta.
Provided by Lisa Strock
WHAT I’VE LEARNED…SO FAR
Ad Agency &Client Notes
On advertising as an energy business:
Advertising is described as a people business—but I believe it’s an energy business. Sure, we depend on people but differences in talent count only if you can turn on the energy. If you can get eighty percent of anyone’s red corpuscles working, you’re going to have...
Working with a decent account manager
From Tom Peters
On teaching…
How hard can it be?
Account managers really do need to write creative briefs.
Twenty minutes writing a brief can save twenty hours in production.
Get Ugly Early
Prep and staying out of trouble.
CHEAP RESEARCH
Probably shouldn’t have done that.
New Bike
How much will it cost? How long is a piece of string?
Six–pound fish on a two-pound line
Going after new business.
Share of Voice vs. Share of Market
Managing expectations and sometimes you have to tell them you can’t get there from here.
Advice from the CEO on getting hired:
From Jim Hettich, CEO
What happened to all the bad clients?
They never left.
Going Local…
Like having a cousin in the business.
Is there a question?
Wrong questions show how bad you are.
Sometimes you eat the bear–sometimes the bear eats you.
How far should you go with spending on a trade show?