Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

WHAT I’VE LEARNED…SO FAR

When I was a client there were things that I loved about my agencies, things I disliked and things I hated. When I was an agency account manager there were things I loved about my clients, things I disliked and things I hated.

Two Beggers

Two Beggers

Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?

JUST IN CASE–

Just in case anybody in accounting, manufacturing, shipping, media, creative, finance, human resources, IT or operations forgot–"NOTHING HAPPENS UNTIL SOMEBODY SELLS SOMETHING." Lance English Sales Manager Envise, Garden Grove CA

Who cares what a brand is?

You would have thought by now that anyone with a basic business understanding and responsibility would know what a brand is. Apparently not. According to the Wall St. Journal, Frank Hurt, president of the Baker’s union that just brought down Twinkies, putting 18,000...

From The Back Of The Class…

Several semesters ago in my Advertising & Media Strategy class, I asked new students why their interest in working in an ad agency.  A hand shot up, and I only recall that his name was Tim and that he was very short…smallish actually. Tim was an avid sports fan,...

DON’T TELL THEM. TEACH THEM.

Lee Clow said, "Don’t tell them you’re going to learn their business.  Tell them that you’re going to teach them yours."  Every shop that ever did a pitch said that they were going to learn their client’s business from the inside out.  Learn what makes their client...

SHOULD HR SCREEN THE CANDIDATES?

There’s a reasonable argument that says they should, but several years ago a great client was seeking a senior professional to join their in-house marketing team.  I, along with Dave Beckert that handled the media, was asked to meet with the new person on the morning...

Who’s The Smartest One In The Room?

People say that we should have a president who is more like us–one of the common folk, just a regular guy.  Not me. I want to vote for the smartest son-of-a-bitch we can find.  He’s got to run the whole government.  If we only got somebody as smart as me to be...