Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
Over the past decades, I’m sure I’ve worked with every medium there is to communicate a marketing message: newspaper, trade magazines, TV, outdoor, internet, in-branch, P.O.P., busses, tops of cabs, tradeshows, fly-overs, advanced IP audience targeting and...
During the current lockdown, Jody and I have had time to do some exploring that we hadn’t done before. We’ve been rediscovering Buffalo’s parks. Who knew that in August of 2015, the London Guardian listed the ten best parks in the world. Buffalo’s Olmsted Parks...
I used to work at an agency that had an unwritten protocol—avoid having anyone in the agency other than the account people talking to clients. It’s a bit unreasonable, but there was an odd rationale for keeping the communications channel to the clients somewhat...
For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working with some amazing talents. But no matter how good the creative or the media buy, you can’t produce great advertising...
If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.
We work in a business rife with characters.
If you're really good at doing collateral, brochures, logo-art and banners, but don't have an actual media department, don't tell perspective clients that you can do an integrated media plan. If you're really good at radio and TV broadcast production, don't tell them...
Hitting the trifecta.
Provided by Lisa Strock
Ad Agency / Client Notes
From Tom Peters
How hard can it be?
Twenty minutes writing a brief can save twenty hours in production.
Prep and staying out of trouble.
Probably shouldn’t have done that.
How long is a piece of string?
Going after new business.
Managing expectations and sometimes you have to tell them you can’t get there from here.
From Jim Hettich, CEO
They never left.
Like having a cousin in the business.
Wrong questions show how bad you are.
How far should you go with spending on a trade show?
Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?