Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
You can not be great at account service if you aren’t great at asking questions
What is the Client Actually Buying?
On relationships & influence
Do it right or stay home.
Getting to the core of the objective.
His legacy remains all around us.
We’re doing fine just the way we are.
Learn from what others do badly.
You can’t do great advertising without a great client.
Twenty minutes writing a brief can save twenty hours in production.
…who knows a guy.
Beware of going to the deep end of the pool if you can’t swim.
Trade shows will return but be forever changed.
Is viral marketing the purview of people who believe in magic?
Nothing speaks louder about a company than the space it occupies.
I like it here.
Make sure that the CFO knows she’s part of the team.
Ted Johnson & Tom Peters
We work in a business rife with characters.
From Jerry Della Femina
According to Jon Boal
Hitting the trifecta.
Provided by Lisa Strock
When I was a client there were things that I loved about my agencies, things I disliked and things I hated. When I was an agency account manager there were things I loved about my clients, things I disliked and things I hated.
From Bill Backer
From Tom Peters
How hard can it be?
Prep and staying out of trouble.
Probably shouldn’t have done that.
From Jerry Della Femina
From Blair Boone.
How much will it cost? How long is a piece of string?
Going after new business.
Managing expectations and sometimes you have to tell them you can’t get there from here.
From Jim Hettich
They never left.
Like having a cousin in the business.
Wrong questions show how bad you are.
How far should you go with spending on a trade show?
According to Joe Crowley
So said Hal Riney
From David McCall
From Lance English
Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?
Twenty markers for judging an ad.
There are printers that print and there are printers that can make a difference.
From those that have been there.
Been there–haven’t necessarily done that.
Jean DuBow on how to be a less annoying trade show client.
Designers don’t cut off their ears.
Traffic people don’t get enough credit.
From Mike Beato
Provided by Emily Markarian
Should be able to…
Take the blame.
From Lee Clow
Queen of the bloody Nile
Keep the creatives motivated
When you pitch a new account, three things can happen and two of them are bad.
Want to make your agency go nuts?
There are only three things you need to know about an ad agency.
Nothing happens until somebody sells something
From Bill Bernbach
They actually exist.
Maybe it’s time we got together again.
If you can’t afford the dress, maybe you shouldn’t go to the prom.
Beware the online media numbers.
Provided by Dave Beckert
From Hal Newsom
“You can never give too much. It all comes back.”
Just in case anybody in accounting, manufacturing, shipping, media, creative, finance, human resources, IT or operations forgot–"NOTHING HAPPENS UNTIL SOMEBODY SELLS SOMETHING." Lance English Sales Manager Envise, Garden Grove CA
Searching for a budget.
Joe Crowley said…
You would have thought by now that anyone with a basic business understanding and responsibility would know what a brand is. Apparently not. According to the Wall St. Journal, Frank Hurt, president of the Baker’s union that just brought down Twinkies, putting 18,000...
Do I really need to know this stuff?
The Real Don Draper
From Bill Backer
The new media, needs the old pros,
Advertising is not dead.
Not all exhibit houses are created equal.
Several semesters ago in my Advertising & Media Strategy class, I asked new students why their interest in working in an ad agency. A hand shot up, and I only recall that his name was Tim and that he was very short…smallish actually. Tim was an avid sports fan,...
Mea culpa, mea maxima culpa. Every time the client told me we had three extra days on the deadline, I told you guys we only had two.
Pick your partners carefully
Measure twice, cut once.
For all the clients I’ve ever had, and all the places I’ve ever worked, right up on top of every priority list is, ability to communicate. So how come it gets screwed up so much? I had a client that was so concerned with communications and the free flow of ideas that...
From Lois Korey
Lee Clow said, "Don’t tell them you’re going to learn their business. Tell them that you’re going to teach them yours." Every shop that ever did a pitch said that they were going to learn their client’s business from the inside out. Learn what makes their client...
There’s a reasonable argument that says they should, but several years ago a great client was seeking a senior professional to join their in-house marketing team. I, along with Dave Beckert that handled the media, was asked to meet with the new person on the morning...
People say that we should have a president who is more like us–one of the common folk, just a regular guy. Not me. I want to vote for the smartest son-of-a-bitch we can find. He’s got to run the whole government. If we only got somebody as smart as me to be...
Can only be as good as the client.
Who should run the account?
When estimating a project, three things can happen–and two of them are bad.
If we look back and make assessments about whether or not we’ve been reasonably successful over the years, we might tend to blame our good fortune on things like talent, experience, hard work and certainly a measure of good luck. But in this business, we can’t be...