Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
A client worth remembering…
You can’t do great advertising without a great client.
Account managers really do need to write creative briefs.
Twenty minutes writing a brief can save twenty hours in production.
I know a guy…
…who knows a guy.
DON’T GO LOOKING FOR MERMAIDS IF YOU CAN’T SWIM
Beware of going to the deep end of the pool if you can’t swim.
It’s Show Time
Trade shows will return but be forever changed.
Problem: The Internet – Art vs Science
Is viral marketing the purview of people who believe in magic?
Branding Aesthetics
Nothing speaks louder about a company than the space it occupies.
On Experience:
Mike Beato
Who knew…
I like it here.
Everybody needs to be on the team…
Make sure that the CFO knows she’s part of the team.
Why we go to the show.
We work in a business rife with characters.
The well delivered interview.
Hitting the trifecta.
Provided by Lisa Strock
WHAT I’VE LEARNED…SO FAR
When I was a client there were things that I loved about my agencies, things I disliked and things I hated. When I was an agency account manager there were things I loved about my clients, things I disliked and things I hated.
Working with a decent account manager
From Tom Peters
On teaching…
How hard can it be?
Get Ugly Early
Prep and staying out of trouble.
CHEAP RESEARCH
Probably shouldn’t have done that.
New Bike
How much will it cost? How long is a piece of string?
Six–pound fish on a two-pound line
Going after new business.
Share of Voice vs. Share of Market
Managing expectations and sometimes you have to tell them you can’t get there from here.
Advice from the CEO on getting hired:
From Jim Hettich
What happened to all the bad clients?
They never left.
Going Local…
Like having a cousin in the business.
Is there a question?
Wrong questions show how bad you are.