Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
You can’t do great advertising without a great client.
Twenty minutes writing a brief can save twenty hours in production.
…who knows a guy.
Beware of going to the deep end of the pool if you can’t swim.
Trade shows will return but be forever changed.
Is viral marketing the purview of people who believe in magic?
Nothing speaks louder about a company than the space it occupies.
I like it here.
Make sure that the CFO knows she’s part of the team.
We work in a business rife with characters.
Hitting the trifecta.
Provided by Lisa Strock
When I was a client there were things that I loved about my agencies, things I disliked and things I hated. When I was an agency account manager there were things I loved about my clients, things I disliked and things I hated.
From Tom Peters
How hard can it be?
Prep and staying out of trouble.
Probably shouldn’t have done that.
How much will it cost? How long is a piece of string?
Going after new business.
Managing expectations and sometimes you have to tell them you can’t get there from here.
From Jim Hettich
They never left.
Like having a cousin in the business.
Wrong questions show how bad you are.