On ideas

On ideas

“Big ideas come from the unconscious.  But your unconscious has to be well–informed, or your idea will be irrelevant.” David  Ogilvy

A client worth remembering…

For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working  with some amazing talents.  But no matter how good the creative or the media buy, you can’t produce great advertising...

I know a guy…

If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.

Why we go to the show.

Why we go to the show.

The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well.  Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things.  I’m also a witness...

On great advertising and bad products

“There is a great deal of advertising that is much better than the product.  When that happens, all that good advertising will do is put you out of business faster.” Jerry Della Femina Founder of Della Femina, Travisano & Partners