by Roderick English | Nov 8, 2019
“Big ideas come from the unconscious. But your unconscious has to be well–informed, or your idea will be irrelevant.” David Ogilvy
by Roderick English | Oct 22, 2019
For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working with some amazing talents. But no matter how good the creative or the media buy, you can’t produce great advertising...
by Roderick English | Jul 29, 2019
If you’re only focused on marketing decision makers and not the whole community, a lot of new business will just pass by you in the night.
by Roderick English | May 17, 2019
The Buffalo Ad Club recently held its annual Awards Show. The whole thing seemed to have come off really well. Tod Martin and his group did a great job…and I’m acutely aware of the burden and enormous effort it takes to put on one of these things. I’m also a witness...
by Roderick English | Nov 11, 2019
“There is a great deal of advertising that is much better than the product. When that happens, all that good advertising will do is put you out of business faster.” Jerry Della Femina Founder of Della Femina, Travisano & Partners
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