Branding Aesthetics

Over the past decades, I’m sure I’ve worked with every medium there is to communicate a marketing message: newspaper, trade magazines, TV, outdoor, internet, in-branch, P.O.P., busses, tops of cabs, tradeshows, fly-overs, advanced IP audience targeting and...
Who knew…

Who knew…

During the current lockdown, Jody and I have had time to do some exploring that we hadn’t done before.  We’ve been rediscovering Buffalo’s parks.  Who knew that in August of 2015, the London Guardian listed the ten best parks in the world.  Buffalo’s Olmsted Parks...

Everybody needs to be on the team…

I used to work at an agency that had an unwritten protocol—avoid having anyone in the agency other than the account people talking to clients.  It’s a bit unreasonable, but there was an odd rationale for keeping the communications channel to the clients somewhat...

A client worth remembering…

For the past forty years I have had the privilege of participating in putting together some great advertising. It was possible because I was working  with some amazing talents.  But no matter how good the creative or the media buy, you can’t produce great advertising...