The role of the AE / Account Manager includes communicating clients’ comments in a manner that keeps creatives motivated.
Client to Account Manager:
- “I’m not paying for this copy! I want the son-of-bitch who wrote this fired. I want him DEAD! I want his dog –DEAD!”
Account Manager to Writer:
- “The client has a couple of changes – suggestions really. Nothing heavy.”
Changes?! We’re not changing anything!
Sheesh! I can see killing the writer. But his dog? That’s cruel 🙂