“Clients seem to get the advertising they deserve. The good ones, they’re the risk takers. They’re willing to risk failure for extraordinary success. That attitude flows down from the top, and you feel a tremendous sense of freedom, a sense of support for your boldest efforts. The bad clients? Fear dribbles down from the top. No one says so, in so many words, but you know no risks will be tolerated, no rules broken, that mediocrity is the measure by which your work will be weighed. I’ve been so lucky. I’ve worked with so many good clients—and so few bad ones.”
Lois Korey,
Exec. VP, Creative Director, Needham Harper & Steers
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