“I have heard creative people explain bad work by saying “ I didn’t want the client to buy that ad, but he did.”  That is nonsense.  It is unconscionable to present anything unless you want it produced and run.  I’ve told our people if you want to do good work, do it – and do nothing else.  Don’t present anything you’re not prepared to produce, run and publicly call your own.  Bad advertising wouldn’t exist if someone didn’t create it – and then have the hypocrisy to present it as something worth buying.”

Norman Berry,  
Executive VP and Creative Director of Ogilvy & Mather, UK