Four key qualities for an account manager…

  • Ideas: All clients want new ideas from their agency partner.  A good account manager always proactively offers their clients new ideas.
  • Integrity: Never lie; never go back on your word—either to your client or to your colleagues.
  • Communication: Writing and your presentation ability have to be stellar.
  • Judgment: It’s tough to teach judgment; but you will need to be able to trust instincts and this comes with experience.

Jon Boal,
Vice President, Client Service & Media, Gelia Marketing