Four key qualities for an account manager…
- Ideas: All clients want new ideas from their agency partner. A good account manager always proactively offers their clients new ideas.
- Integrity: Never lie; never go back on your word—either to your client or to your colleagues.
- Communication: Writing and your presentation ability have to be stellar.
- Judgment: It’s tough to teach judgment; but you will need to be able to trust instincts and this comes with experience.
Vice President, Client Service & Media, Gelia Marketing