Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
How far should you go with spending on a trade show?
From Tom Peters & Ted Johnson
Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?
Twenty markers for judging an ad.
There are printers that print and there are printers that can make a difference.
From those that have been there.
Been there–haven’t necessarily done that.
Jean DuBow on how to be a less annoying trade show client.
Designers don’t cut off their ears.
Traffic people don’t get enough credit.
Provided by Emily Markarian
Marketing Coordinator. Should be able to write copy for ads and supporting collateral as well as proofread. Also write press releases and manage press conferences. Must know full Adobe suite including Photoshop, Illustrator, Acrobat, In Design, etc. Candidate will...
Take the blame.
Queen of the bloody Nile
The role of the AE / Account Manager includes communicating clients’ comments in a manner that keeps creatives motivated. Client to Account Manager: "I’m not paying for this copy! I want the son-of-bitch who wrote this fired. I want him DEAD! I want his dog –DEAD!"...
How often does direct-marketing work? For that matter, how often does advertising work? If you think of it as a strategic process rather than an autonomous tactic, it should work every time—if you understand it and know how. I had suggested to a not-for-profit some...
Want to make your agency go nuts?
There are only three things you need to know about an ad agency.
Nothing happens until somebody sells something
They actually exist.
Maybe it’s time we got together again.
If you can’t afford the dress, maybe you shouldn’t go to the prom.
Beware the online media numbers.
Provided by Dave Beckert