Notes from enough time spent in advertising
A place where account people can stay in touch with serious reality.
Jean DuBow on how to be a less annoying trade show client.
Designers don’t cut off their ears.
Traffic people don’t get enough credit.
Provided by Emily Markarian
Communications coordinator. Should be able to write copy for ads and supporting collateral as well as proofread. Also write press releases and manage press conferences. Must know full Adobe suite including Photoshop, Illustrator, Acrobat, In Design, etc. Candidate...
Never tell a client that the agency screw-up was the production manager's fault, the proofreader's fault or the CD’s fault. When you do that, you just told the client that you’re not in charge of his account–and you’re losing control. If the effluent hits the fan,...
Queen of the bloody Nile
The role of the AE / Account Manager includes communicating clients’ comments in a manner that keeps creatives motivated. Client to Account Manager: "I’m not paying for this copy! I want the son-of-bitch who wrote this fired. I want him DEAD! I want his dog –DEAD!"...
How often does direct-marketing work? For that matter, how often does advertising work? If you think of it as a strategic process rather than an autonomous tactic, it should work every time—if you understand it and know how. I had suggested to a not-for-profit some...
Want to make your agency go nuts?
There are only three things you need to know about an ad agency.
Nothing happens until somebody sells something
They actually exist.
Maybe it’s time we got together again.
If you can’t afford the dress, maybe you shouldn’t go to the prom.
Beware the online media numbers.
Provided by Dave Beckert
“You can never give too much. It all comes back.”
Just in case anybody in accounting, manufacturing, shipping, media, creative, finance, human resources, IT or operations forgot–"NOTHING HAPPENS UNTIL SOMEBODY SELLS SOMETHING." Lance English Sales Manager Envise, Garden Grove CA
Searching for a budget.
Just passing along a comment that my old boss, Joe Crowley, Crowley Webb & Associates, said a long time ago. He said that if you're thinking about changing agencies, make sure you make a move to some place and not from some place. If you hate your job and just...
You would have thought by now that anyone with a basic business understanding and responsibility would know what a brand is. Apparently not. According to the Wall St. Journal, Frank Hurt, president of the Baker’s union that just brought down Twinkies, putting 18,000...
Do I really need to know this stuff?
Why is it that the people that seem to have the best handle on the new media, are the same ones that have been doing the old media (print/TV/radio/collateral stuff) since we were ordering type from Hal Leader and running it through the waxer. There has to be some...
Recently Michael Wolff, USA Today, published an article titled The End of Advertising As We Know It. As is usual, when the topic is advertising media, Dave Beckert has an opinion and often a response. A long time ago I took a philosophy course in medieval logic. ...