Notes from enough time spent in advertising

A place where account people can stay in touch with serious reality.

Two Beggers

Two Beggers

Two beggars sat on the ground in Mexico City, both with a tin-cup in front of them, hoping for a few pesos from the passers-by. What happened next?

On Getting a Printer

On Getting a Printer

There are printers that print and there are printers that can make a difference.

Quotes…

From those that have been there.

Systems

Systems

Traffic people don’t get enough credit.

Wanted…

Marketing Coordinator. Should be able to write copy for ads and supporting collateral as well as proofread.  Also write press releases and manage press conferences.  Must know full Adobe suite including Photoshop, Illustrator, Acrobat, In Design, etc.  Candidate will...

Don’t kill the creative spark…

Don’t kill the creative spark…

The role of the AE / Account Manager includes communicating clients’ comments in a manner that keeps creatives motivated. Client to Account Manager: "I’m not paying for this copy! I want the son-of-bitch who wrote this fired. I want him DEAD!  I want his dog –DEAD!"...

THE MARKETING COMMUNICATIONS RISK PARADOX

How often does direct-marketing work? For that matter, how often does advertising work? If you think of it as a strategic process rather than an autonomous tactic, it should work every time—if you understand it and know how. I had suggested to a not-for-profit some...

Spec work…

Nothing happens until somebody sells something

Rendezvous…

Rendezvous…

Maybe it’s time we got together again.