Ad Quotes

When I was at Healy Schutte & Comstock there was a senior account guy. His name was Dick Walsh. Some people collect stamps, others collect coins; Dick collected quotes, and he tended to focus his collection on notable ad figures. Dick, no doubt, picked up the habit from some even older ad guy, and I picked up the habit from him.

On ideas

On ideas

"Big ideas come from the unconscious.  But your unconscious has to be well–informed, or your idea will be irrelevant." David  Ogilvy

On why agencies exist:

“The heart of our business is the creative product. Many clients do their own marketing, buy their own media, have superb research. But is there any advertiser with an excellent creative department? Creative people prefer an agency environment, the challenge of many...

On sales:

On sales:

"Nothing happens until somebody sells something." Lance English Southern California Business Development Mgr., Envise

On message delivery:

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be...

On the original error:

“Originality isn’t always the answer. The best answer may not be ‘creative’ in the usual sense. It’s often simply a matter of being direct, straight, lucid. Every creative person should remember there’s no virtue in being original if that means you’re not relevant.”...

On invisible advertising:

“Much advertising seems based on the theory you can beat the clutter if you only yell loud enough.  There’s no idea, just more noise.  The result is advertising that’s invisible.  To beat clutter, you need advertising that isn’t part of the din, advertising that works...

On advertising and sales:

“Advertising is a substitute for a salesperson so it should be likeable.  You wouldn’t buy from a salesperson who’s rude, arrogant, insulting, would you?  Americans like to shop and they like to buy from people they like.  That’s why we want our advertising to be the...

On where ideas come from:

“I have learned to respect ideas, wherever they come from.  Often they come from clients.  Account executives often have big ideas, regardless of what some writers think.” Author unknown. Probably from a guy who knew a guy who might have known the author.