Working with a decent account manager

“Throughout my career I’ve had the opportunity to work with many different types of account executives, good to bad, very experienced to all different shades of green, order takers, movers & shakers, all show—no substance. We all know the types. But once in a great while I’ve had that rare opportunity to get teamed up with an AE that embraces the creative process. Not just looking to meet the deadline but really looking to give the client what they deserve, good solid creative that checks all the boxes and then sum. It’s a wonderful experience when you have the opportunity to present a solution that the client never saw coming, and yes, the AE definitely plays a crucial role in the process. When a creative team is blessed with that unique individual, the creative process becomes a lot more enjoyable and a whole lot more effective.”

Tom Peters,
Creative Director